$8.34 - Broadcom - BCM2835MIPPG - Audio / Video Processor - High Definition 1080p, PoP.$9.63 - GR-14 - Remote Control Unit - Bluetooth, w/ Motion Control.Main Cost Drivers (~85% of Total Materials Cost)
2) rarely have a large net effect on our final analysis because of this. Unless assumed volumes are different by an order of magnitude, minor changes in volume (say 1 million vs. Pricing - The Roku 2 XS 3100R retails for $99.įor the purposes of this teardown analysis, we have applied a lifetime production volume of approximately 2.5M units.Īs a reminder, teardown volume production assumptions are primarily used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially). Moreover, the Roku 2 box now is arguably a gaming Trojan horse as Roku strategically aims to sneak in under the radar of more entrenched players in the living room like Nintendo, Microsoft and Sony. Indeed the Roku 2 is marketed as a gaming platform featuring the wildly popular "Angry Birds" game bundled. Inside this unassuming remote, we found not only a Bluetooth 3.0 IC but also 3 MEMS devices accelerometer, gyro and eCompass. However, the most interesting design element of the Roku 2 XS is hidden within its remote control.
Their reference board featuring the BCM2835 sells for as low as $25 which only includes the bare board without significant memory storage, WLAN or Bluetooth. Interestingly, the Broadcom BCM2835 was also featured in a new low cost reference design by Raspberry Pi - a UK registered charity chartered to create a low cost computing platform for the developing world. This BCM2835 replaces the previous NXP apps processor in the 2100X. The new design twist on the 3100R is the use of a Broadcom (BCM2835) A/V Processor.
Unlike the NAND memory heavy Apple TV, the Roku comes only with 256MB of NAND flash and 256MB of DRAM (just as in the previous XDS 2100X model we analyzed). The Roku also offers more streaming services beyond Netflix including Hulu Plus, Amazon Instant Video, Pandora as well as other services such as Flickr (photos) and Vimeo (video).Īt the heart of the Roku 2 XS is the underlying low cost electronic design. With a low entry point of below $100, the Roku 2 XS is capable of producing 1080p high definition video - besting Apple TV's 720p capability. Roku 2 XS 3100R Digital Media Adapter - Device View 1
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