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Spotify Wrapped was released every year following 2017 going into December 2021.

Spotify added new features to Wrapped like the amount of time a user spent streaming music and quizzes for a user based on how well they know their own music taste. Tweets began surfacing after 2017 Wrapped was released to users on December 5th, 2017.

As evidence of this, in 2017, its second year of being released, Spotify Wrapped received more attention on Twitter than in 2016. Spotify Wrapped continued to see increased virality and attention as the company released it every year in early December. This start date is evident in the first tweet ever posted about Spotify Wrapped on December 10th, 2016, by Twitter user (shown below).

Starting on December 10th, all Spotify users received their email link. Additionally, on this messageboard, users also voiced concerns about not yet receiving their email link. In early December that year, users on a Spotify message board first talked about "2016 Wrapped." Many of them, like the user Roadie, wondered if the feature was going to include personalized statistics. The next year, they instead created personalized statistics for every user, calling it "Wrapped," which was released around December 10th, 2016. Spotify began experimenting with the idea of Wrapped in 2015 when they created, for the entire platform, "Year in Music," which included the combined statistics of all users to show the favorite artists and songs from that year. Spotify Wrapped parodies and Spotify Top Fans are two of the most notable meme trends based on it. Spotify displays the user's statistics to them in a streamlined and corporate-stylized fashion, giving them insights into what genres, artists, podcasts and playlists (etc.) define their personality. Ever since the company started the viral marketing campaign in 2016, it has consistently received meme attention across Twitter and Instagram most notably. Spotify Wrapped refers to the annual, personalized and statistical compilation of a Spotify user's music listening history, released by the company every December. Spotify, music, apple music, meme, memes, spotify wrapped, twitter, instagram, streaming About